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Live Ceremony true: in the United States experience with the Beijing Olympic TV

[Abstract]: the modern Olympics has become the various countries and nations In the process of alienation, television plays an important role. For the Beijing Olympics is a TV increasingly becoming a modern

Keywords: Beijing Olympics Beijing Olympic ceremony TV real
2008 U.S. visit beginning to learn, to do television research, often during the day to Library to see books about TV, the evening back to the room watching television. During the Olympics, because the time difference, can only break the routine, keep the TV in the next day, fearing to miss a game related to China. The results certainly can not do so, the United States Tiyu strong in swimming, athletics, beach volleyball and the like, endless play, and I be seen enough. However, the most intolerable is that television in the United States almost never seen a live! The reason is simple, commercial interests. NBC bought the rights to run the Beijing Olympics, intends to make one pours, important games in the time zone in the United States often is garbage time, in order to protect the ratings on the diversion to the prime-time broadcast. Every time the Olympics before the game, do not hold back the Internet, because the results of the competition on the network have been logged out, know that you are not interesting. Americans are angry, bitter, but no way, the U.S. broadcasting system, and the semi-nationalization of China and Europe are not the same public and private two-track system is fully commercial and market the final say. Said My research I found that American television in the late 1940s, that is just starting up, almost entirely live. Television is considered a American scholar of that period (from late 1940 - 1950 late) television can be described as the heart and desire, known as the 1960, U.S. television commercial mode gradually stereotypes, live because of the greater market risk, is not conducive to program trading, and the mode of production can not, therefore be replaced by the recording and broadcasting. Apart from a few news programs, the U.S. television example is the recording and broadcasting. Practitioners in the domestic media is obsessed with live, thought it was a competitive media market in the winning magic, people often said that How can say to make more money, recording a more appropriate one is a good operation, the second is the formation of programs to facilitate the market and the third is catering to the audience's viewing habits. Deputy director of China Central Television, This sentence, in fact only half right, past the Because the media industry chain maturing reasonable, television program production, program integration function gradually degraded, transferred to a specialized producer and integrator, mainly as a broadcast television platform to operate, this is the inevitable media industry specialization trend. So, Sun Yusheng Why? To be sure, that is, the Return of Hong Kong and Macao, the National Day celebrations, such as Spring Festival, every broadcast, all Taylor. The question is not who has the power to live? This is not a question of money, the general television stations,[link widoczny dla zalogowanych], is the money Nabuxialai. CCTV is being built office building, is that the world famous giant tower,[link widoczny dla zalogowanych], if, according to market rules, television stations broadcast the platform just then, That building used to do? No one knows the answer, it appears that the domestic power structure in the media system a short period of difficult change. The reason why these events are concerned, apart from Or there are other effects? To answer this question, we must resort to cultural anthropology of primitive Geertz (Geertz, Clifford) in the together to pray for rain, everyone naturally repeated these meanings in mind, the rain may not be able to fall, but the tribes are more united, and this is the ritual of the The mainstream of communication over the United States believe that the a kind of group or shared identity with the people attracted to the sacred ceremony. TV far and wide, simultaneous presentation of the • Marshall McLuhan (Mcluhan, Mashall) said that since the advent of television in modern society, will be re-then, as reading But McLuhan is not something of great significance, suggesting that the spread of television will be more similar to tribal ritual? However, he said, television will make the world a Olympic Games is intended to convey All well aware, the modern Olympics has become the various countries and nations Specifically, the Olympics are not born so, but modern society,[link widoczny dla zalogowanych], So much TV to broadcast live, rather, to create a different kind of television in We often see on television are those shots: cheerleaders national passion, cheering for their team; athletes victory, first wore the national flag (specially prepared before) in the field bolted; national anthem played , the winner of tears on the podium, he might have cried for their hard past, and perhaps be rewarded for the effort to cry, but as soon as the tears and the national flag, national anthem, when spliced together by television, The significance of the new generation, and specifically into a All countries as long as possible, actively participate in the Olympics, never want to miss this Because, for every country, this is the best stage Everbright nationalism to When the national anthem, flag appear in the game, when all the people belonging to this country (including athletes, spectator, viewers), are solemn look, thanks to television, thanks to the same time, attention the same place, the same symbol. Like to do when eating Holy Communion Mass, feeling the presence of God, as every heart is stirred lofty nationalism. Thus, established between a more stable connection, which is televised subtle Modern Olympic Games, compared with the tribal ritual rain,[link widoczny dla zalogowanych], meaning more abundant, but rain all the tribes tribal people together, not outsiders, but the modern Olympics is different, when people together to share their own At the same time, they are well aware that very moment, there are So since winning the playing field each time, have become a productive sense of The difference is that in the United States, business demands more strong, more vivid Bale. Although ratings for the consideration, not to be broadcast live Beijing Olympics, but NBC also spared no effort to create America's every time there is no way to miss. Appearance before the Olympic program each time trailers, also missed him. Only in China, television and more closely related to ideology, and ideology, under escort, through live television is also substantial gains in the business. Professor Lv Xinyu in her two articles on the Spring Festival had a shape motivation. [2] Spring Festival is just one specific Long-term practice and temper, China's TV media in how to create Indeed, China is the world offer a magnificent feast. Chatting with friends back home asked me in, the Americans say about the Beijing Olympics? In my experience, they say the most, or the opening ceremony. Prime-time NBC broadcast the next night, the ratings remained high, another day morning, a neighbor met me, and I am very excited to say hello, hastened to say the Olympics after the end of days, I went to the post office work, I heard the window of civil servants from China, it still says, what a pity that she should go to Beijing! Americans are feeling right, the Beijing Olympics really crazy, there will never be able to run out of another country that the Olympic Games, Beijing Olympics is the full participation of all the Chinese in a solemn, solemn, gorgeous to the extreme To make this ceremony, the sacred to the perfect point where we give the power of the country, the plot a few years of work, and everything in accordance with the appropriate deserved. More articles related to topics：

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