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BY David Nicholls |23 August 2010
Good news then, that Selfridges is experiencing an exciting growth in men's pants. As we sit contemplating the effectiveness of stimulus packages and fall out of ferocious cuts, the company has reported a annual on annual sales addition of 20 per penny.
A growth in mens underwear - Telegraph
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A growth in men's underwear
How does the average male consumer express his wishes for global economic resumption? He buys a pair of pants.
Calvin Klein remains the biggest selling men's underwear brand at Selfridges, followed along the British producer Sunspel, 'because the quality is amazing, and it's just quite cool' Ramanandi says. Of way, these are entire pants that come with a amount far greater than that a 3 package of Y-fronts from the tall avenue. 'Yes, they do,' he says. 'But they'll likewise make you feel good. Full stop'
One answer these indices do heave however, is how does the average man express his feedback to the state of the global economy as he whiles away a Saturday p.m. in the marts? The response,[link widoczny dla zalogowanych], apparently, is pants.
'Underwear has become sexy, no fair a prerequisite ' Ramanandi says. Perhaps that namely why the popularity of the prefer sexless prestigious cotton boxer short seems apt be above the disappearance. The current trend namely because men to buy more fitted styles than previously, so those who secondhand to dress boxers are immediately opting because trunks. Men who wore trunks have swapped to briefs. It's dominoed right down to a noticeable rise in thong and jockstrap bargains - which are evidently popular with male models.
According to Selfridges, roseate is the new staple colour in men's underwear.
Received sagacity tells us that when a recession hits, the hemlines of women's dresses drop. The motif took fashion in the 1920s when the economist George Taylor came up with the 'hemline index', detecting that skirts got longer for the economic slowed. His musing was that modesty dominated in times of austerity; conversely,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], one economic boom tin generate a confident flash of leg. There are additional popular economy indicators in the mainstream industry, from the class of lipstick sales to popularity of cilia tinge.
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According to Alan Greenspan,[link widoczny dla zalogowanych], the sometime leader of the Federal Reserve of the United States, when men start to feel the pinch, they simply determine not to replace their underpants. The outcome it that pant sales plummet. The global purchaser, product and mall research enterprise Mintel behinds this up with a report annotating that the recession has put the brakes on growth along the underwear mall.
Selfridges (0800-123400; selfridges.com )

Although white and dark are still the maximum popular colours,[link widoczny dla zalogowanych], Ramanandi says men are far more experimental with their colour choices and are as follows probable to pick out a pair in purple alternatively neon green. 'Anything in pink flies out of the store,[link widoczny dla zalogowanych],' he explains, referring to it as the new staple colour for brands such as Calvin Klein, Diesel and Armani.
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Mithun Ramanandi is Selfridges' customer responsible for men's underwear and what he finds more interesting than the volume of jeans he's selling,[link widoczny dla zalogowanych], is how the styles are changing. 'Increasingly, men are buying underwear to coordinate with their outfits,' he says. 'They come in,[link widoczny dla zalogowanych], and they ambition to buy some underwear for the weekend. Women have doing it for years'.