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e582131431 · Posted: Sun 16:18, 02 Jan 2011 Post subject: Franchise _1509

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Franchise

Costs. As a franchise business in a form a unified image of the chain. Therefore, the basic features of unified management, also known as franchising. Franchising is a method of selling goods and services, rather than an industry. As a business model. In their business processes and methods have the following four common characteristics: 【1). Personal 【legal) on the trademarks, service marks, unique concepts, patents,[link widoczny dla zalogowanych], know-how and other business ownership. (2). The owner the right to authorize others to use these rights. (3). The license contract contains provisions to adjust and control. To guide the people by the promise of business activities. (4), to be paid by the promise them the right to use fees and other costs. Appeared earlier in the franchise mode is called the product labeling based franchise, also known as product distribution franchise is franchisor to the franchisee by the transfer of a particular brand of product manufacture and management rights. Franchisor to the franchisee to provide technology, patents and trademarks and other intellectual property and the right to use within the specified range. The franchisee who are engaged in production and business activities are not as stringent requirements. Concession in the form of such a typical example of a car dealer. Gas stations and beverage cans and sales. Current slowdown in the international development of this model and gradually evolved to the franchise business model. Franchise business model is called the second generation of the franchise, now commonly referred to this type of franchise. It requires not only stores operating headquarters of the products and services. Quality standards, operational guidelines and other regulations must be in accordance with the franchisor's way. The franchise holder to pay the initial fee and subsequent royalties continue to license these funds are able to provide training to the franchisee. Advertising. Research and development and follow-up support. This model is currently being developed rapidly. Franchising is the use of their brand. Proprietary technology, management mode, a combination of capital with others, to expand the operation scale of a business model. Franchise on the franchise people. Is the expansion of technology and brand value. Cloning of business model. Rather than capital expansion. Management control of the franchise ownership is a business organization. Xu-owned stores under the ownership and management of executive power, but not with management decisions. Management decision-making rests with the franchisor. Franchising is a win-win business model. Franchisor will be more efficient than Direct development. Brand store brand store is specialized in sales of certain goods store. These stores have a very strong correlation of commodities,[link widoczny dla zalogowanych], the series of. It is characterized by very particular about the store decoration,[link widoczny dla zalogowanych], gives a quality feel. Several stores must have the following characteristics: focus on the needs of specific customer groups, products into the series, compact, and there is quality assurance. Implementation of the operating characteristics,[link widoczny dla zalogowanych], emphasizes personalized, there is a strong association with customers, can be controlled to provide professional services including purchase recommendations, implementation of the concept of marketing, service and other salesperson has a wealth of product knowledge, a strong affinity. Advantage of the brand store, you can closely maintain the company's brand image, and strictly control product, to prevent fake goods on the market there. Companies to promote easy in a region as a whole at the same time, new products in the store Distribution IO0 ~ / 6o with a timely display of new promotion channels. Salesperson works with companies to promote key products, new products and so on. Marketing theory articles