-=MAPLE GALAXY=-

zhajingyu

- Misused ellipses. Those 3 dots aren't a substitute for commas and dashes. The ellipsis (...) tells the reader that chapter or all of a sentence has been cleared from a quote. Granted, many people use it incorrectly ... like this ... but that doesn't make it right.
- Prepositions. You were taught that you're not conceived end a sentence with a preposition. But styles change,[link widoczny dla zalogowanych], and it's no longer considered a sin,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], especially if you do so only sparingly.
That doesn't mean writers should ignore basic rules of syntax. The degree of grammatical correctness should reflect the situation and the audience. An ad as industrial purchasing directors doesn't need to be for formal as a pearly paper directed to English instructors.
You watch, syntax isn't a rigid set of rules. It's a framework, and different types of writing demand alter types of syntax. For instance, high schools and academies educate a formal, heavy manner of writing that's used only within theoretical settings.
- Contractions. Contractions keep copy talky and friendly. Don't avert them for your English teacher wouldn't let you use them. (How does "Do not dodge them because your English teacher would not let you use them" sound? Read either noisily. One sounds like you; the other like Queen Victoria.)
Scott Flood creates effective copy for companies and other unions. To learn more, visit [link widoczny dla zalogowanych] ?2007 Scott Flood All rights reserved.
- Conjunctions. Beginning a sentence with a association is peerless prepossessing. And occasionally, it adds shock. But no whether you do it also constantly. Or area them inappropriately. Treat conjunctions like spices: a tiny morsel adds savor,[link widoczny dla zalogowanych], too much is overwhelming.
- Quotation marks. Putting quotation marks approximately everything but a straight quote implies that you're attempting to fool something. If you mention your widget is made out of "silver" or "real" silver, the reader ambition assume it's one fake.
- Fragments. It's acceptable to use shreds in copy for impact, yet do so sparingly. Otherwise the reader. Will deem. You have developed. A neurological disorder. Of some sort.
Don't let the grammar police make sure whether copy is good or bad. Instead,[link widoczny dla zalogowanych], fathom writing along its effectiveness in achieving your objectives, not by if it lives up to Mrs. McGillicuddy's dictates.
Ad & Brochure Writing - It's Okay For English Teachers To Hate Yours
In fact, if your ad,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], brochure or website's copy's grammar were to acquire an A+ from your professor, it probably wouldn't be as effective as it could be.
- Second person. You studied not apt use "you" in school manuscript. But copywriting should be a private, informal conversation among you and your audience, so it's not only acceptable to use you, it's really a nice motif.
- Exclamation points. Using 1 exclamation point is a little like raising your voice. Using three is like yelling,[link widoczny dla zalogowanych], waving your weapon and jumping up and down. You'll draw care, but for the wrong reasons.
Writing ads, leaflets, and other materials isn't about impressing a instructor. It's about selling. Telling. Convincing. Entertaining. Emphasizing. Even infuriating. Doing namely mainly claims duplicate that's extraordinarily individual and private. In fact, the more copy sounds like conversation, the more efficacious it tends to be.
Among the more common districts of confusion: